Evan Deng was born on Pearl Harbor Day in Red Bank, New Jersey. His mother Ling and father Yuming both immigrated from Fuzhou, Jiangxi in the late 1990s. From an early age, Deng began self-producing and editing YouTube videos, skits, and short films with friends from local Chinese schools.[2]

Deng's passion for filmmaking continued into his undergraduate studies at the University of Michigan, where he was Vice President of Filmic, a student-led video commercial agency based in Ann Arbor, Michigan. While pursuing a bachelor's degree in Film, Television, and Media, Deng volunteered for Wolverine Pathways, a university-sponsored program granting underprivileged students equal access to filmmaking resources within the Metro Detroit area.[3]

2022: First music videos and TikTok success

Deng's first music video, "Muchuu" by Mei Semones, was published on YouTube in early 2022.[4] Deng and Semones continued their collaboration in producing a series of music videos for "Yoake" and "Kemono" for "Tsukino," Mei Semones' debut EP. Promoting his music video work through TikTok, Instagram, and viral marketing, Deng began working as a videographer and marketing coordinator at Museum of the Moving Image in Astoria, Queens.

In September 2022, Deng and INJI released the music video to "Madeline" via Polydor Records.[5]

2023 - Present: Family Video Store

Following the success of "Muchuu" and "Madeline," Evan Deng founded Family Video Store as a creative collective of artists and storytellers representing black, indigenous, queer & Asian creatives within Hollywood. In early 2025, Family Video Store filed for an official trademark and elected S-Corp status.

Gaining attention within New York City's underground hyperpop scene, Deng worked with artists including Alice Longyu Gao, Namasenda, Sophie Cates, 8485, Fish Narc, Ravenna Golden, Babebee, Dafna, River Moon, Sebii, and more. As Family Video Store expanded, Deng began producing and directing music videos for record labels such as Epitaph Records and Robbins Entertainment.

In addition, Deng has made cameo appearances in music videos for artists including Jess Glynne, Twenty One Pilots, and Lil Mabu.

https://imdb.me/evvdeng

1. ↑ "Family Video Store™". Family Video Store™. Retrieved 2025-02-25.

2. ↑ "THROUGH THE LENS WITH EVAN DENG". PRIMADONNA ZINE. Retrieved 2025-02-25.

3. ↑ Chow, Steph (2023-01-22). "Evan Deng on Creating Music Video Magic and the Family Video Store Collective - Playback". Retrieved 2025-02-25.

4. ↑ Lewis, Nora (2022-02-04). "Ann Arbor native Mei Semones on her inspirations and future plans". The Michigan Daily. Retrieved 2025-02-25.

5. ↑ INJI (2022-09-15). INJI - MADELINE (Official Video). Retrieved 2025-02-25 – via YouTube.

6. https://www.wonderlandmagazine.com/2023/07/14/premiere-pynkie/

7. ↑ (2024-04-05). “Babebee - Happy Ending”. Femmusic Magazine. Retrieved 2025-02-25.

8. https://newnoisemagazine.com/premieres/video-spotlight-pynkie-plz New Noise Magazine. Retrieved 2025-02-25.

9. Hilferty, Shauna (2023-07-17) “PYNKIE gives us 2000s nostalgia with her newest single ‘Plz’”.Melodic Magazine. Retrieved 2025-02-25.

10. https://bsidesbadlands.com/pynkie-plz-song-interview/. B-Sides & Badlands. Retrieved 2025-02-25.

11. Vine, Paul (2023-07-02). “New music video from PYNKIE”. Plastic Magazine. Retrieved 2025-02-25.

12. Mosk, Mitch (2023-08-17). “Album Premiere: PYNKIE’s ‘Songies’ Is a Dreamy, Sun-Soaked World of Warmth & Wonder”. Atwood Magazine. Retrieved 2025-02-25.

13. ↑ Buzz LA (2023-20-07). “PYNKIE’s Dreamy New Single “Plz” Is Required Summer Listening”. Buzz Music. Retrieved 2025-02-25.