Evan Deng was born on Pearl Harbor Day in Red Bank, New Jersey. His mother Ling and father Yuming both immigrated from Fuzhou, China in the late 1990’s. From an early age, Deng began self-producing and editing YouTube videos, skits, and short films with friends from local Chinese schools and churches.

Deng's passion for filmmaking continued into his undergraduate studies at the University of Michigan, where he was Vice President of Filmic, a student-led video commercial agency based in Ann Arbor. While pursuing a bachelor's degree in Film, Television, and Media, Evan volunteered for Wolverine Pathways, a university-sponsored program granting underprivileged students equal access to filmmaking resources within Metro Detroit.

2022: First Music Videos and TikTok Success

Evan Deng's first music video, "Muchuu" by Mei Semones, was published on YouTube in early 2022. Deng and Semones continued their collaboration, producing a series of music videos for "Yoake" and "Kemono" from Mei Semones' debut EP, Tsukino. Promoting his music videos through TikTok, Instagram, and YouTube, Deng began working as a videographer and social media marketing coordinator at Museum of the Moving Image in Astoria, Queens.

In September 2022, Deng and INJI released the "Madeline" music video via Polydor Records.

2023 - Present: Family Video Store

Following the success of "Muchuu" and "Madeline," Evan Deng founded Family Video Store as a creative collective of artists and storytellers representing black, indigenous, queer & Asian creatives within Hollywood.

Gaining attention within New York City's underground hyperpop scene, Deng has worked with artists including Alice Longyu Gao, River Moon, Namasenda, Sophie Cates, 8485, Fish Narc, Ravenna Golden, SEBii, Babebee, Dafna, and more. As Family Video Store expanded, Deng began producing and directing music videos for major record labels such as Epitaph Records and Robbins Entertainment. In early 2025, Family Video Store filed for an official trademark and elected S-Corp status, releasing music videos for Dempsey Hope, Brooke, and PYNKIE.

In addition, Deng has made cameo appearances in music videos for artists including Malcolm Todd, Armani White, Twenty One Pilots, Jess Glynne, and Lil Mabu.

1. ↑ “Evan Deng”. IMDb. Retrieved 2025-02-25.

2. ↑ "Family Video Store” .Family Video Store™. Retrieved 2025-02-25.

3. ↑"Through the Lens with Evan Deng". Primadonna Zine. Retrieved 2025-02-25.

4. ↑ “Meet Evan Deng | Founder / Director of Family Video Store™”. Shoutout LA. Retrieved 2025-02-25.

5. ↑ Chow, Steph (2023-01-22). "Evan Deng on Creating Music Video Magic and the Family Video Store Collective - Playback". Retrieved 2025-02-25.

6. ↑ Kristina, Destiny (2023-04-08). “Visiting the Family Video Store ft. Evan Deng”. Melanated and Educated.

7. ↑ (2024-04-05). “Babebee - Happy Ending”. Femmusic Magazine. Retrieved 2025-02-25.

8. ↑ (2025-04-05). “Babebee Finds Closure In New Single & Music Video “HAPPY ENDING”, New EP ‘whatislove2u?’ Out Now Via Epitaph”. Epitaph Records. Retrieved 2025-02-25.

9. ↑ Radic, Randy (2022-07-17). “Interview: Talking with AJ Smith about ‘Better’”. Celeb Mix.

10. ↑ INJI (2022-09-15). INJI - MADELINE (Official Video). Polydor Records. Retrieved 2025-02-25 - via YouTube.

11. ↑ (2023-07-14). “PYNKIE Unveils Fresh Anthem ‘Plz’”. Wonderland Magazine. Retrieved 2023-07-14.

12. ↑ Lewis, Nora (2022-02-04). "Ann Arbor native Mei Semones on her inspirations and future plans". The Michigan Daily.

13. ↑ Samad, Az (2022-10-12). “Music Review: Okashi by Mei Semones”. Az Samad Lessons. Retrieved 2025-02-25.

14. ↑ (2022-10-25). “Interview: Mei Semones on the release of her gorgeous new double single”. Sunlight Magazine. Retrieved 2025-02-25.